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So you want to drive more sales and build greater customer loyalty? 

Then it's crucial to increase engagement with your product online. 

But how do you increase online Sales? 

When selling online, it is quite different to retail, in person you can talk and adapt the pitch, so when hustling online, We Assist Co suggests firstly focusing on the product and how you communicate its benefits ( And USP Unique Selling Points ) to your golden customer. 

Then you need to nurture and ask your customers questions and listen to your communities needs & preferences. 

As we will discuss, what is also uber important is always looking to improve the overall shopping experience, removing friction and creating as much value as possible through the customer lifecycle.

This article will show you how to boost product engagement with proven strategies and tactics. You'll learn the baselines to ensure you have ticked those boxes. Then how to showcase your product's unique features and benefits and create a seamless and personalised shopping experience. 

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What is my Ecom Store Missing? 

The We Assist Co baseline for selling online.

• Choose a reliable ecommerce platform: There are many options, such as Shopify, WooCommerce, Square space, Etsy, and Ebay; the list is vast. Consider factors such as ease of use, payment gateway options, and overall cost. We Assist Co has worked with many of the options in the market, what is important is that you figure out which user face is easy for you to manage changes, imagine if you're a retail store owner how often will you change the window display a website can be like that. 

• Set up a robust website and informative attractive product pages that include:

1. Use high-quality images
2. Have clear, detailed individual product descriptions with the valuable specific information you have gathered from market research, either testing your products yourself, on loved ones or asking customers for feedback. 
3. FAQ’s per product do really help
4. Communicating your depth of knowledge showcases your products and builds trust with potential customers.
5. Reviews on Products individually 
6. Key words, Key phrases - If you don’t know ask ! 

• Optimise and test your shipping methods. It's debilitating for the customer experience, with users chasing retail therapy and instant gratification. Though they might be thrilled with the purchase, extended wait times create a hill you need to climb back up.
• Automations; This is a wonderful new age world, you should be using automations on Reviews, emails at a minimum. 

Once you have these basic requirements, you can focus on more advanced tactics to increase product engagement and drive sales. Some strategies to consider including the following:

• Personalise the user experience: One effective way to increase engagement is by personalising the user experience. This can be achieved by collecting data on customer preferences, behaviour, and demographics and using it to tailor the product or service to the individual user. For example,using applications and advanced automations where you can recommend products based on a customer's past purchases or browsing history. This can be done on the store or in email marketing. 
• Interact with customers: Another way to increase engagement is by interacting with customers through various channels such as social media, email, or phone. This can help build trust and loyalty among your customers, as they feel that their needs and concerns are being addressed. If you are busy enough there is no reason why you cannot outsource this, there is so many valuable services that you can input alot of pre determined answers and they will also collate new questions and you can add these to the website FAQ’s sending the users back to blogs or FAQs on the website increasing SEO in time. 
• Offer incentives: Incentives such as discounts, loyalty programs, or other rewards to encourage customers to engage with your product or service. This can be a powerful tool to drive repeat business and increase customer loyalty.
• Experiment with new features: Consider adding new features or functionality to your product or service to keep things fresh and exciting for your customers. This could include new features, integrations with other products or services, or even new products or services. Do not be afraid to experiment, we find sometimes the things that we think will tank kick off and the other way round the campaigns, or features we believe will drive huge increases in sales flop. If business was easy everyone would do it ! Be brave learn and evolve. 

Have you done all of these steps? And are you still having trouble converting customers online? Trust the experts at We Assist Co to help your business development. Don't let your sales suffer any longer. Contact us today to request an audit and take the first step towards boosting your online sales.

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