What is GEO Tagging?

Geotagging is adding geographical information to media such as images, videos, and online posts. This information is added in the form of metadata. Regarding images, geotagging involves attaching the latitude and longitude coordinates where the photo was taken.
GEOtagging can be done automatically using GPS-enabled devices, or it can be done manually by inputting the location information into the image file.

You have indeed seen the option to add a location on IG or FB when posting. This is geolocating. It's very useful, as you will read regarding Google and SEO.

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How do GeoTags help my business ?

When it comes to SEO, geotagging images can be highly beneficial. This is because search engines like Google use various factors to determine a website's relevance and ranking. One of these factors is the location of the user performing the search. By geotagging images with the location of the business or service being promoted, companies can improve the visibility of their website in search results for users in the surrounding area.

For example, if a business like We Assist Co offers marketing services in a specific city, "Say Sydney".
Geotagging the different images on their website with the various city's locations ( Bondi, Glebe or Parramatta )  can help their website rank higher in search results for users searching for marketing services in that city and surrounding. This can be especially useful for small businesses competing with larger, more well-known companies for search traffic.

Another excellent example of geotagging.
Google Maps when a user searches "restaurant near me", if your google my business has GEOlocated images, you will have a much better chance of showing up in the SERP ( search page results page ).

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How do I see if images in my website GEOTAGGED ?

1. Right-click on the image and select "Inspect" (in most modern browsers).
2. In the "Inspect" panel, look for the "img" element, and within that element, look for the "src" attribute. The "src" attribute should contain the URL of the image file.
3. Copy the URL of the image file and paste it into a new tab in your browser.
4. Once the image is opened in a new tab, right-click on the image and select "Properties" (in Windows) or "Get Info" (on a Mac).
5. In the properties window, look for any information related to the image's location (e.g., latitude, longitude, altitude). If this information is present, it means that the image is geotagged.

Alternatively, you can use a photo editing software or online tool that can read and display EXIF data (including geotags) from images. Many such tools are available, both free and paid.

Please Reach out if you would like any help with any aspects of have any questions regarding SEO for your website or business. 

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